We’re proud to announce our investment in MVMNT, a platform to democratize access to software for freight shippers and brokers, and to congratulate them on their $20m Series A with A16Z One of our core insights at Equal is the revealed low willingness to pay for software by non-digitally native industry buyers, despite incredible ROI. We’ve seen time and time again that a healthy value proposition simply isn’t enough to convince customers, especially at the long-tail of the market where they lack the budget, cashflow and technology acumen, to invest in digital transformation. One of our prevailing approaches to these conditions is to offer a core system on a freemium basis and to identify an alternative means of monetization that attacks other cost centers, stealing wallet share from other analog service providers, rather than increasing their existing (IT) costs.
